Colombia is a country understood worldwide for its quality Specialty Coffee from Arabica beans. Historically, the most effective coffee produced in the country has been exported. Coffee left for domestic usage has actually been of lower quality or from different grains doing not have the export quality accreditations.
Or wrong, the perception has actually been that Colombians do not consume great coffee at house. The fact is that Colombians are not yet addicted to expensive prep works such as coffee or iced cappucino.
Americans as well as Europeans consume a couple of times much more coffee compared to Colombians. Why is that?
In Colombia, there is simply not a leading society of coffee, think it or not.
As an example, for breakfast, several Colombians favor to consume warm chocolate or fresh juice from a really impressive range of fruits offered.
Or they may prefer to consume a beverage called “agua de panela'” made with brownish sugar walking cane marketed in blocks as well as liquefied in very hot water.
When Colombians drink coffee, they go with a lot less than other nationalities.
Over time, Colombians are adopting a preference for premium and specialty cafes marketing drip brewed coffee, capuccino based, warm beverages, other warm as well as cool drinks, as well as treats.
These coffee shops also offer product such as tee shirts, coats, mugs, whole grains, posters, books, music and various other things.
Adoption of solid coffee cultural habits is the outcome of effective advertising.
This is a positive trend for the thousands of field employees that gain from high coffee usage domestically, especially when worldwide online sales are lagging.
Exactly what’s assisting Colombians embrace a stronger culture of coffee consuming?
Resourceful Colombian marketing professionals and raisers are dedicated to enhancing existing per head consumption of 1.8 kilos each year by 30 %.
Introduce of a long-term solid nationwide advertising as well as ad campaign utilizing numerous media and touch issues with the slogan “Tome Coffee shop” (“Drink Coffee”).
Main campaign goal is to establish coffee as the drink of choice.
The project includes education and learning concerning high quality and also distinction in between Specialty Coffee and also other qualities of the product.
Business efforts at the private as well as government degree look for to identify as well as deal with the national consumer audience who can or wants to pay for Specialized Coffee.
Awareness of the independent certifying agency’s recognition when specific tags satisfy quality, environmental and also social well-being demands for specific certifications.
Qualification indicates that the coffee production procedure preserved high soil and water preservation standards.
Making use of chemicals was limited in accordance with principles of sustainable agricultural as well as waste disposal methods.
The workers involved in the chain of events for the brand name obtained perks to improve their social, economic and also health and wellness situations.